Let’s just say that if you aren’t getting any calls a week from any marketing attempt, website, networking, business card, LinkedIn, or whatever you do to attract clients . . . you are doing it wrong. And please DO NOT keep doing it without making a change that gets you at least one call a week, and ideally 5, 10, or more.
HINT: Marketing that works doesn’t take long. It should be almost immediate. I keep hearing from coaches and consultants that they believe that they have to wait for it to work, have to wait to build something, a relationship, get to know enough people, etc. WRONG.
RULE: Marketing either attracts, is blah, or turns people off, and that’s instant. No need to wait.
Find out how to get immediate response to everything you do, measure it, and KNOW that it’s working or not. Continue reading