And when I say ATTRACT, I don’t mean little so-so responses, but a real client magnet?
Everything you do or say about your coaching business only has real value if it helps people to engage you. Most things a coach/consultant says in networking, on websites are about coaching. Believe it or not, that doesn’t work. Why?
It’s not about what the prospect wants.
I know you THOUGHT they needed coaching. Maybe they do. But, at this point they don’t really see coaching has anything to do with
- solving their worst and most frustrating problems.
- Helping them reach new dreams, or results they couldn’t get alone.
They only see you as one more person trying to get to their money, trying to make a sale.
Your job is to talk to them about what they WANT, removing the worst nightmare problem they have, or achieving the most valuable dream, wish, new result that has been out of their reach, or they have totally given up on EVER achieving.
Here’s how: Continue reading