What Should I Charge for My Coaching?

What should you charge for your coaching?  Wrong question!

A better question would be “What are you worth?” or “How much do you help your clients get?” I’ve heard coaches talk about charging hourly rates, but that means that you are thinking like an employee, when you were working for someone else. And, frankly, when you were working as an employee for someone else did you ever stop to think how much you were worth?

Let’s stop and think this through.

If someone came up to you and said “I’m a coach. I charge $100/hour,” what is your first thought? It probably isn’t what you want them to think about you is it?

Or even if you have already had an initial free coaching session with someone and starting the “hire me” discussion then throw the $100/hour rate at him. I’d bet that you’ve had quite a few of those discussions where they didn’t hire you.

That may be why you are asking that question, because the hourly rate you asked for hasn’t gotten you very many clients. And maybe you are struggling to find an even lower rate in order to land a few of them, but you are starting to wonder if it is worth it to you to work at that low rate. Am I right?

The secret to getting more clients, and getting paid those high rates is simple. It starts with

  • KNOWING what you are worth to a client,
  • that worth is . . . what kind of result, and value that you deliver to clients.

For instance, when I’m working with small businesses, my goal is to help them grow by $100,000 in the next 3 to 6 months. And then we’ll go for the next $100K, and the next, and the next. For million dollar companies my goal is to help them with their next million within months.

Now compare that to “$100/hour”. Which coach would you hire, the one that charges $100/hour, or the one that helps you make another $100K in 3-6 months?

Sometimes I work with a client an hour a week for $1,000 a month ($250/hour), and sometimes I work with a mastermind group of 20 or more for the same number of hours for $300 to $500 a month (that’s $1,500/hr to $2,500/hour). But the results we are working on is the exact same result and value.

So what would you do? Would you continue working at $100/hour?

Let’s put that into perspective.

  • If you already have clients then what do you typically deliver to a client (assuming you’ve already got a history of results and value with your clients), or
  • If you are just starting out in coaching or consulting then understand who your client is, and what kind of result and value they would like to have. Now offer to help them get that result and value.

Some coaches get scared to lay a value on the table that they haven’t ever delivered before. But think about it this way. It’s like doing a business plan. Just plan how to get them there and hold their hand with your coaching as you help them along the way.

If you don’t offer a value, or a value target very few will buy. . .That’s the secret to getting lots of coaching sales.

If you have a history of results with clients, then you can offer to help them get to a value that you’ve helped other get to. If you don’t have a history, still it’s simple, this time you are simply using your coaching skills to help them plan on a new level while coaching them toward that target. And within a month or two you will have a history of RESULTS and VALUE of results that you can share with prospects.

Oh, by the way, if you’d like to have step by step info on how to get clients attracted to you, and my help, I’m making my most recent video course available, with a lifetime membership and my help, for only $10 for the next couple of weeks.

You can check the course out at:


And then email me at alanboyer@get-coaching-clients.com with subject line Get Coaching Clients $10 and I will send you a personal special access at that temporary price.



Alan Boyer
Helping small business owners to reach another $100K to $1M within months

Author of Upcoming Book: “Secrets to $100K Additional Business Quickly and Easily”







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