Marketing Results — The Most Important Secret to Get Coaching Clients Fast

For you to be successful at getting coaching clients measure and manage your Marketing Results. Frankly it amazes me that when I talk with companies that claim to be marketing companies they aren’t measuring for results, they are measuring activities.

If you want to be in control of getting more coaching clients, measure and manage your Marketing Results. Here are some guidelines for achieving serious client acquisition results.

Here are some guidelines that will put you in control.

The number of leads you get for your coaching each and every week is controlled by

the number of people who get to see your marketing message
the conversion rate of your marketing message.

So, if you want dozens of people a week, or even hundreds a week calling you for your coaching . . . you have only two variables to worry about, how many people you send your marketing message to every week, and what is the conversion rate of that marketing message.

Now, here’s the aha moment for you. Most coaches have such a poor marketing message that their conversion rate is about 1 in 1,000 or even 1 in 10,000.

But a good marketing message can easily get you up into 1 in 10 or even higher. Be sure to read the article “How to Sell Coaching in the Worst of Times“. You’ll understand how to develop your marketing message to those levels.  

Measure, manage and be in control of marketing results.

 Alan Boyer

Helping coaches, consultants, trainers reach another $100K to $250K within months, and to stop playing at building a coaching business.

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