Getting Coaching Clients Seems Hard for Many Coaches

Getting coaching clients seems awfully hard for a lot of coaches . . . why? Believe it or not, their focus is in the wrong spot.

Refocus and watch clients leap out of the woodwork.

If someone asks you “What do you do?” Do you answer, “I am a coach”? Then your focus is in the wrong spot. If your focus is on THEM whenever you say anything at all, then you’ll see them not only responding, but jumping into your lap.

So, how should you answer that question, “What do you do?”

What you do is provide VALUABLE RESULTS for your clients. So, if your focus is on them instead of on your business, the answer might look something like this, “I help architects add another $1M income within 3 months.”

Now, STOP and compare

  • “I am a coach”
  • “I help architects add another $1M income within 3 months.”

If you were an architect which of those would GRAB you?

Marketing is not to SELL your business, but to GRAB ATTENTION so that they stop in their tracks and ASK YOU, “Wow, could you help me do that?

Getting coaching clients is easy if you lead with what they want rather than who you are, a coach. In fact, most people have no clue what a coach does, or could do for them, so when you say I am a coach, it won’t help you get coaching clients at all.

We want marketing that doesn’t just get a little interest, we want them to chase after us because you said something that they want.

Alan Boyer
Helping coaches, consultants, trainers reach another $100K to $1M within just a few months and to stop playing in the kiddie pool when attracting new clients.



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Charles AlvarezAfter our very first session I landed a big oil & gas services client . . . and another after our second. Alan is the best coach I've ever had.

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