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When you start thinking about marketing or advertising your coaching business, is your biggest concern

  • Cost of Marketing and keeping that low
  • Or
  • Cost of Acquiring a Client

Most coaches are more concerned about what this next marketing effort will cost. But imagine for a minute that if every time you spent $100 you would acquire a client that would pay you $1,000 a month, or about $12,000 for the next year. Isn’t that a 120 times Return on Investment?

Let’s take a look at what we can do with this new thought? Continue reading

How to Have Your Coaching Prospects Begging You to Help Them,

Now that it is Thanksgiving, I’d like for you to compare the feelings you had about the Thanksgiving meal to the feelings that you instill in a prospect for your coaching business.

Imagine, Thanksgiving morning when you first smelled the Turkey and all the goodies cooking. Wasn’t your mouth watering all morning, couldn’t wait to take a sample, and you probably did steal a bite or two, right?

Doesn’t just that thought, and remembering the smells of Thanksgiving dinner cooking, make your mouth water even now? Why aren’t your prospects reacting to your marketing like that? Continue reading

What to Do When You Hear, “I Can’t Afford You”

If you are like most coaches and consultants, you’ve probably heard “I can’t afford you” way too many times, or “Not now”, or “Later” when you KNOW that the person you are talking with desparately needs you.

It’s downright FRUSTRATING! So let’s fix it.

There are two reasons you might be hearing that. Read on, and I’ll show you how to handle both of them. Continue reading

Are You Acceptable or Excellent

I sent an email a couple of days ago about marketing that talks about the emotional aspect, and the target achieving “just interest” versus “delighted” and “excited”, and also about your target value for your client being “acceptable”, “OK”, “good”, vs “exceptional”, or “excellent.” Continue reading

Grow Your Coaching Business in Kansas City Area

If you are struggling to grow your coaching business, don’t fret. 99% of the coaches do.

Check out weekly free sessions right here in Kansas City on rapidly growing a coaching business Continue reading

Glass half full, or Half empty — and breath taking, exciting

 Over the last week I’ve been talking about making every touch with someone exciting, and even breath taking
 
Well, how in the world do you do that? Continue reading

Leveraging Holidays into New Clients, Especially Christmas

Here we are coming up on Halloween, Thanksgiving and Christmas, three holidays that you should be leveraging to get more clients.

Do you have a strategy to capture more clients from each of those holidays?

If you don’t you are missing out on a golden opportunity to get clients at every holliday Continue reading

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Charles AlvarezAfter our very first session I landed a big oil & gas services client . . . and another after our second. Alan is the best coach I've ever had.

Charles Alvarez
Cornerstone Business Academy

Cheri WilliamsBecame #1 in sales among 800 in national sales team within 6 months of starting to learn sales when being coached by Alan

Cheri Williams
FireflyzDesign

Geof Carter. . . have doubled my own client base in
a matter of three months.

Geof Carter
Business Break Through Secrets

Jason Garey...doubled the growth of my business within a few short months of engaging Alan.

Jason Garey
G4Coaching

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