When you start thinking about marketing or advertising your coaching business, is your biggest concern
- Cost of Marketing and keeping that low
- Cost of Acquiring a Client
Most coaches are more concerned about what this next marketing effort will cost. But imagine for a minute that if every time you spent $100 you would acquire a client that would pay you $1,000 a month, or about $12,000 for the next year. Isn’t that a 120 times Return on Investment?
Let’s take a look at what we can do with this new thought? Continue reading
Now that it is Thanksgiving, I’d like for you to compare the feelings you had about the Thanksgiving meal to the feelings that you instill in a prospect for your coaching business.
Imagine, Thanksgiving morning when you first smelled the Turkey and all the goodies cooking. Wasn’t your mouth watering all morning, couldn’t wait to take a sample, and you probably did steal a bite or two, right?
Doesn’t just that thought, and remembering the smells of Thanksgiving dinner cooking, make your mouth water even now? Why aren’t your prospects reacting to your marketing like that? Continue reading
If you are like most coaches and consultants, you’ve probably heard “I can’t afford you” way too many times, or “Not now”, or “Later” when you KNOW that the person you are talking with desparately needs you.
It’s downright FRUSTRATING! So let’s fix it.
There are two reasons you might be hearing that. Read on, and I’ll show you how to handle both of them. Continue reading
Here we are coming up on Halloween, Thanksgiving and Christmas, three holidays that you should be leveraging to get more clients.
Do you have a strategy to capture more clients from each of those holidays?
If you don’t you are missing out on a golden opportunity to get clients at every holliday Continue reading