In the other articles on increasing your sales I said that it is important to promise a target result and value, and the bigger the value, the easier and bigger your sale.
So here is a simple way to confidently shoot for a double with any client. It starts with the 80/20 rule.
Do you KNOW what following the 80/20 rule SHOULD deliver to a client? How about over 16 times. So when we are shooting for a double, that’s a very small part of the possibility of multiplying the client 16 times.
Here’s how. Continue reading
Here are some things that you MUST know about every client in order for you to know what’s the best way to approach a new one, and to get the existing ones to BEG you for more over and over.
“The question… isn’t who is going to let me, it’s who is going to stop me.” – Ayn Rand
What is the main philosophy for running your life and your business that literally has you leaping forward day after day? Continue reading
Ever give a prospect or even a customer sound advice that turns them off? Or a prospect goes running the other direction even though you just gave them THE ANSWER that would save their business?
Here’s why, and how to turn that into a client-attracting situation instead of chasing them off. Continue reading
Do you panic when someone says something like,
- Can’t afford you
- Coaching doesn’t work
- Tried that didn’t work
Stop panicking, here’s a way to make your coaching sales much easier to actually use what they said into turning them around to becoming your clients. Continue reading
Most businesses, especially coaches, start off marketing wrong . . . in a lot of ways. But marketing is so easy . . . once you understand that marketing is not about you, your products/services, your processes, what you do, or your company name.
It is about what the client wants. And here’s how to spread around what he wants so that they start chasing you. Continue reading
I remember when I started out in coaching. That’s been almost 14 years ago now.
In any case, I remember people I looked up to as THE EXPERTS telling me to shoot for thousands of dollars per coaching or training program, and to NEVER take less since that would devalue my program and we wanted to keep making what this thing was really worth, right?
It took me a few years to realize that I wasn’t selling much coaching, or anything else for that matter, so for the heck of it I lowered my price. Who’d have thought that I’d make more money, lots more, by asking less for my coaching. There is a sweet spot where you’ll make the most and your income can shoot up rather amazingly. Continue reading