coaching marketing

Want People to Chase You? — Stop Talking About Yourself

Have you ever wondered how to get prospects to actually chase you?

There’s a good chance that your marketing message is turning them off instead of on. Here’s the keys to successfully have them chase you. Continue reading

Three Kinds of Prospects . . . and One Will Be the Easiest to Get

There are three kinds of coaching or consulting prospects . . . and only one will be easy to get. Do you know which one that is?

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Get as Many Clients as You Want Whenever You Want Them

It all starts with your marketing message. Saying the right thing to the right person, and how you say it. AND KNOWING what percentage of those you reach out to will always respond . . .

. . . Sort of puts you in control doesn’t it?

Imagine that when you say the right thing, that you have the right people responding with “Wow, tell me more. When can I get that?” Continue reading

It’s Easier to Sell Coaching Than to Get Employed

Who would have believed that it is actually easier to get a coaching client, than to get hired as an employee?

Far, far easier, in fact.

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Where Is Your Clients’ “Want Zone”, or Even “I’d Kill to get that zone”?

I frequently find coaches who can’t tell their clients what their “target measurable result” is.

Worse is when you can’t tell where their “want zone” is, or even better, where their “I’d kill to get that” zone is.

If what you offer, or promise, within that first statement at the top of your website, newsletter, or what you promise in your next workshop is at least within their “I want zone” you will move from no clients to at least a few. But when you can promise a measurable result within their “I’d kill for that zone” you will have them lined up outside your door begging you to help them, begging you to give them some of that rare time from you.

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Ignore the B.S. and Leap Forward with coaching/consulting Income and Lots of Clients

When I say ignore the b.s. you probably are being told by several people that you should, or shouldn’t be doing this or that, and because of that you just don’t move forward.

The problem is that one of those telling the b.s. is you. The others are likely your friends, family, and other coaches who are just as stuck as you are. If whoever is giving you advice has never been beyond where you are by at least 10 times, then don’t listen. Maybe you should find someone who has already reached the results you want to listen to.

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US Service Business Slowing — Is Your Coaching/Consulting Service Expanding?

I just saw the warning that the U.S. service businesses are slowing. That actually means that your service business, coaching or consulting, should actually be increasing . . . that is if you have set it up right.

So how is that when the warning says that my type of business is slowing down?

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How Much Should You Be Spending on Marketing for Your Coaching Business?

Most coaches tell me they don’t spend money on marketing, many call it word of mouth marketing.

Any form of marketing that works is great. So just ask yourself, do I get the number of new clients a week that I’d like to have? Do I make the kind of money that I’d like to have?

If you answered yes, then great. Keep doing it. But when I ask those two questions 99% of the coaches I talk to say, no.

Many say they can’t afford marketing.

And that’s where most coaches get it wrong. Can you afford to be without clients? Or operating below what you need to live or operate?

If for instance every time you spent a $1 on marketing, you could generate $10 in coaching sales, could you afford not to spend that dollar? I couldn’t

So, let’s get started on how to turn every dollar you spend on marketing into $10, $50, $100, or more. Continue reading

Just Discovered — A New Level of Coaching/Consulting Success, Even Higher

For 14 years now, I have been sharing with my clients a simple way to grow your business that gets about 10% of those you reach out to. I’ve always practiced that in a linear way.

In other words, every time I wanted some clients, I could market a webinar, or local workshop by sending out about 1,000 letters, emails, or videos in order to get 10%, or about 100 interested. And end up with about 1/2 of those wanting to take some form of next step with me.

So when I wanted more, it was a matter of doing it again and gain.

But I just discovered that the marketing formula stops being linear when you build enough activities back to back. In fact it moves upward toward exponential.

Let’s start by reviewing how to get the 10% to start with.

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Why do you keep hearing, “Can’t Afford it right now”?

How many times have you heard:

  • Can’t afford it right now
  • Too expensive
  • How can you do this for free and stay in business?
  • I don’t want to spend much

There’s a simple answer and easy to fix. Continue reading

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