I frequently find coaches who can’t tell their clients what their “target measurable result” is.
Worse is when you can’t tell where their “want zone” is, or even better, where their “I’d kill to get that” zone is.
If what you offer, or promise, within that first statement at the top of your website, newsletter, or what you promise in your next workshop is at least within their “I want zone” you will move from no clients to at least a few. But when you can promise a measurable result within their “I’d kill for that zone” you will have them lined up outside your door begging you to help them, begging you to give them some of that rare time from you.
When I say ignore the b.s. you probably are being told by several people that you should, or shouldn’t be doing this or that, and because of that you just don’t move forward.
The problem is that one of those telling the b.s. is you. The others are likely your friends, family, and other coaches who are just as stuck as you are. If whoever is giving you advice has never been beyond where you are by at least 10 times, then don’t listen.
I just saw he warning that the U.S. service businesses are slowing. That actually means that your service business, coaching or consulting, should actually be increasing . . . that is if you have set it up right.
So how is that?
Most coaches tell me they don’t spend money on marketing, many call it word of mouth marketing.
Any form of marketing that works is great. So just ask yourself, do I get the number of new clients a week that I’d like to have? Do I make the kind of money that I’d like to have?
If you answered yes, then great. Keep doing it. But when I ask those two questions 99% of the coaches I talk to say, no.
Many say they can’t afford marketing.
And that’s where most coaches get it wrong. Can you afford to be without clients? Or operating below what you need to live or operate?
If for instance every time you spent a $1 on marketing, you could generate $10 in coaching sales, could you afford not to spend that dollar? I couldn’t
So, let’s get started on how to turn every dollar you spend on marketing into $10, $50, $100, or more. Continue reading
For 14 years now, I have been sharing with my clients a simple way to grow your business that gets about 10% of those you reach out to. I’ve always practiced that in a linear way.
In other words, every time I wanted some clients, I could market a webinar, or local workshop by sending out about 1,000 letters, emails, or videos in order to get 10%, or about 100 interested. And end up with about 1/2 of those wanting to take some form of next step with me.
So when I wanted more, it was a matter of doing it again and gain.
But I just discovered that the marketing formula stops being linear when you build enough activities back to back. In fact it moves upward toward exponential.
Let’s start by reviewing how to get the 10% to start with.
How many times have you heard:
- Can’t afford it right now
- Too expensive
- How can you do this for free and stay in business?
- I don’t want to spend much
There’s a simple answer and easy to fix. Continue reading
One thing that absolutely amazes me is that when I ask this simple question, almost no coach or consultant can ever answer the question.
Yet . . . this is THE MOST IMPORTANT answer you need to succeed at your coaching/consulting business.
One of the things I show my clients is how to always be in control of the number of clients you acquire, a steady flow no matter what happens, how bad things are.
However, most coaches/consultants don’t even have a game plan for how many clients they acquire this week or month, so they are “at the mercy of whatever happens.”
So let’s review
- How to design how to get X number of clients a dollars every week/month, and
- How we can tune that up even further in tough times, so that you actually can
- Get MORE clients in bad times.