I frequently find coaches who can’t tell their clients what their “target measurable result” is.
Worse is when you can’t tell where their “want zone” is, or even better, where their “I’d kill to get that” zone is.
If what you offer, or promise, within that first statement at the top of your website, newsletter, or what you promise in your next workshop is at least within their “I want zone” you will move from no clients to at least a few. But when you can promise a measurable result within their “I’d kill for that zone” you will have them lined up outside your door begging you to help them, begging you to give them some of that rare time from you.
When I say ignore the b.s. you probably are being told by several people that you should, or shouldn’t be doing this or that, and because of that you just don’t move forward.
The problem is that one of those telling the b.s. is you. The others are likely your friends, family, and other coaches who are just as stuck as you are. If whoever is giving you advice has never been beyond where you are by at least 10 times, then don’t listen.