For 14 years now, I have been sharing with my clients a simple way to grow your business that gets about 10% of those you reach out to. I’ve always practiced that in a linear way.
In other words, every time I wanted some clients, I could market a webinar, or local workshop by sending out about 1,000 letters, emails, or videos in order to get 10%, or about 100 interested. And end up with about 1/2 of those wanting to take some form of next step with me.
So when I wanted more, it was a matter of doing it again and gain.
But I just discovered that the marketing formula stops being linear when you build enough activities back to back. In fact it moves upward toward exponential.
Let’s start by reviewing how to get the 10% to start with.