Monthly Archives: January 2013

Are You Acceptable or Excellent

I sent an email a couple of days ago about marketing that talks about the emotional aspect, and the target achieving “just interest” versus “delighted” and “excited”, and also about your target value for your client being “acceptable”, “OK”, “good”, vs “exceptional”, or “excellent.” Continue reading

Are You Selling Powerful, Passionate, Exciting Results . . . or Acceptable Results

I was just watching a series of YouTube discussions about how to do this and that. EVERYONE was talking about step 1, step 2, step 3, and so on . . . all things lead to what I’d call a simple “knowing how to . . . ” which leans to “acceptable” , “OK”, “satisfied” outcomes.

If we put you, as delivering those things, up next to all of those people talking about those results, how do you think that ranks you? Probably average, normal. Continue reading

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