President Bush had it right, shock and awe.
Look at that in comparison to what you sell. Do you sell excitement or do you sell what everyone else sells, plain old day to day ______________ (fill in the blank of what your title is, coach, consultant trainer, photographer, engineer, manufacturer . . . just label it like everyone else does.) And that makes you just plain old brown wrapper like them. Doesn’t excite me any. Does it you? Continue reading
Measuring a successful life, or a successful business isn’t measured by the number of breaths we take while doing that or even how hard we work at it . . . . but the number of times we take someone’s breath when we touch them. Make sure that EVERY TIME you touch someone, even once, or briefly that it is a breath taking experience.
Helping coaches, consultants, trainers, reach another $100K to $250K within 3-6 months and to stop PLAYING at building a business.
So How Fast Is Your Coaching Selling?
It is said that 98% of all sales are closed emotionally . . . and THEN justified logically.
Yet, I hear many coaches sound so dull and academic about their coaching that it could put some of their listeners to sleep. Anything but emotional.
So, let’s explore emotions vs. logic in coaching, consulting, training sales. How to drive them crazy to buy. Continue reading